Mamma Mia free essay sample

Mamma Mia is a global musical phenomenon which is playing simultaneously around the world in more countries than any other musical. It has become a global entertainment experience and has brought back to life the tremendous writing talents of ABBAs Benny Andersson and Bjorrn Ulvaeus. ABBA Fans simply cant get enough of Mamma Mia! as tickets sales are always in demand and the musical continues to sell out to packed houses night after night. Mamma Mia’s claim to fame has been a long roller coaster ride. The show had its ups, downs, twists and turns. It had gained a lot of critics and fans. It had its fair share of controversies. But nonetheless, It made people get up on their seats and dance to the song â€Å"Dancing Queen† and made everyone sing along with â€Å"Thank You For The Music. † Love the show or hate it, you can’t deny the fact that it is a phenomenal feel-good musical. We will write a custom essay sample on Mamma Mia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I. Main Issue Basically, the main issue is how did â€Å"Mammia Mia! † achieve success in musical theatre? The executive producer of the musical, Judy Craymer reflected on the recent failure and wondered about the factors that had contributed to Chess’s Broadway failure. On the other hand, how did the production team deal with the opportunities, options available and consequences in creating Mamma Mia. SWOT Analysis OpportunitiesThreats ABBA music is very popular among the people of London and Europe making them a likely market. There was a rescission and loss of tourism on the 11th of September causing many shows a loss of income. The bombing of the world trade center placed the city of New York in a state of depression. This posses as an opportunity for a show like Mamma Mia to step in and brighten the mood or lift the load. Only a handful of U. S. citizens know and or like Abba music making the U. S. a hard market to attain. This poses as a problem for launching on Broadway. Bringing Ulvaeus and Andersson into the world of theater, offering the duo a unique platform for continuing their love of composing while also offering them a fresh start. Some still continue to question whether the production team’s praises are reasonable since nothing new has really been created with an exemption of a story line around some old hit songs. Mamma Mia was not a Broadway branded production. Being compared with Broadway classics like â€Å"Les Miserables† â€Å"Miss Saigon† and â€Å"Cats† StrengthsWeaknesses The quality of the whole performance of Mamma Mia gained the loyalty of the audience. The better the show, the more compliments that it will get. Making it popular to other people because the viewers would disseminate the thought of how good the production was. The reputation of Judy Craymer may be brought down by her previous flop Chess. If this happens, people may have second thoughts on watching the show. One of the writers of the script, Catherine Johnson is a renowned script writer with a pedigree in London theatre and has worked with Tim Rice, Cameron Mackintosh and Andrew Lloyd Webber on productions such as Cats and Phantom of the Opera. The production hired the great director Phillida Lloyd, a renowned director known for her work at Englands Royal National Theatre. Helped the project gather further momentum. Together with creative team of Mark Thompson (design), Howard Harrison (lighting), Andre Bruce and Bobby Aitken (sound), Martin Koch (musical supervisor) and Antony Van Laast (choreography). They have weak marketing strategies. They just depend on the word-of-mouth advertising. At first this may be effective for lowering cost and at the same time having enough viewers but it would be better to have concrete advertisements for more viewers and faster generating sales. On London theater, audiences see performances of the highest quality, made possible by conditions not often met in commercial theater: longer rehearsal periods, freedom to commit to new work and innovative approaches, support from expert voice coaches, the security of a firmly scheduled run and the devotion of seasoned British actors. II. Critical Factors †¢The production team is composed of credible experts in theater. The team is composed of known people in their fields that may be a huge factor in their success. †¢Bringing Ulvaeus and Andersson into the world of theater featuring 22 of their best songs. The ABBA music in the production could bring several advantages. One is bringing fans of Ulvaeus and Andersson as additional audiences in the show. Another is that the two could be the upper-hand of Mamma Mia compared to other productions. But, bringing the two singers in the world of theater could be a risk since they are known as singers not actors, and there may be conflicts with people who do not appreciate their music. †¢The productions story line is non-traditional. Mamma Mia built its plot around the songs, different from classic productions wherein the songs are only complimentary to the storyline. The story is feel-good and not much thinking is required. It may be considered as innovative although it may cost the audience who prefer the traditional theater. III. Alternatives/Options 1. Opportunity: ABBA Music popular in the market Action: Emphasizing or featuring ABBA music in marketing the production. People who are considered fans of ABBA could be a great addition to the viewers of Mamma Mia. 2. Opportunity: Gloomy mood due to the bombing of world trade center Action: Allot a percentage of benefits to the victims of the bombing so the audience would have a dual purpose n attending the show: for entertai nment and for social responsibility. 3. Opportunity: Entrance of Andersson and Ulvaeus in theaters Action: Provide proper training for them because it is different when they just sing on television or record their songs but in theater they should know how to express their feelings. 4. Threat: Rescission and loss of tourism Action: They could do new dance choreography for each song. They could add more stunts and redesign costumes. They could reinvent the stage and props. 5. Threat: Only a handful of U. S. citizens know and or like Abba music Action: The team could partner up with radio stations to play up their songs. In exchange, the radio station will be given complimentary tickets to the show and they can raffle it up for the listeners. 6. Threat: Being compared with Broadway classics like â€Å"Les Miserables† â€Å"Miss Saigon† and â€Å"Cats† Action: Improving the script, choreography, giving the audiences something new to expect while retaining the â€Å"good-time feeling† Our group has chosen the main alternatives to help improve the show. One is to improve their strategies. Marketing is too important to be left only to the marketing department. Marketing contributes directly to achieving the show’s objectives, which is to entertain, survive, earn profit and grow as a company or a business. So what more can they do to improve their marketing strategy? They can make a deal with radio stations, let them play ABBA songs and have a commercial to promote the show. To entice the people more, they could have a buy-one, take one promo. They could also give out free tickets to the radio to be given as prizes for a contest or so. Another thing that they could do is to partner up or be sponsored by a big-time company such as Coca Cola, which is a company that has popularity over the people. For example, Coca Cola has been producing limited edition cans and bottles with a partner such as McDo. Mamma Mia could do the same. Another marketing strategy would be to spend a bit of money in advertisement. It may be costly but it would be helpful and effective. Lastly, the Mamma Mia show being a benefactor of the victims of the bombing of world trade center to attract more viewers, IV. Recommendations a. Change the advertising and marketing strategy of Mamma Mia Since Mamma Mia relied on the â€Å"word-of-mouth† approach on getting the production known, many could not have known about it. The corporation should invest on advertisements and other promotions. They should feature both having ABBA music and being a benefactor to the bombing victims in their campaigns. Fans of ABBA would be a great addition to the target market. Also, being a socially responsible corporation would entice many to support the production. The production should also schedule more show dates in theaters in Europe or in the places they are more popular in. b. Implementation: Ulvaeus and Andersson should host a promotion campaign. The campaign could include press-conferences, autograph signing and other promos. The group is not too popular in the United States so they should partner up with radio stations to play their songs. In exchange, they could provide complimentary tickets or pay a fee which they can get from partnering up with another sponsor. Publishing printed-ads that indicate that the production would give benefits to the bombings could help spread the word. The corporation could get help from the government, TV networks, Radio stations and other large companies since Mamma Mia is supporting a cause. If approved, free commercials, announcements, printed advertisements could be obtained. c. Possible what ifs? 1. ) What if the victims of the bombings are fully recovered in the next few years? 2. ) What if Ulvaeus and Andersson become less popular in the next few years? 3. ) What if the Mamma Mia productions had reached its maximum audiences? Would they form a whole new production?

Lady Lazarus Poem by Sylvia Plaths

Introduction Sylvia Plath’s poem Lady Lazarus gives an account of her life. The speaker talks about her life and her three suicide attempts.Advertising We will write a custom essay sample on Lady Lazarus Poem by Sylvia Plath’s specifically for you for only $16.05 $11/page Learn More The poem depicts the speaker as a victim before a cruel crowd that watches her in her suffering. She also suffers in the hands of a cruel doctor. She uses imagery throughout her work to communicate her message. She uses the image of biblical Lazarus to show how she comes back to life. To capture her sufferings she alludes to the Jews and Nazis. The Jews suffered in the hands of the Nazis during Adolf Hitler’s reign because he wanted to wipe them out of existence because they considered them inferior and a threat to the superior Aryan race. The focus of this paper will be to trace references in imagery to horrors of Jewish holocaust under Nazi Germany. Ima gery Medical experiments The poem has imagery that refers to the horrors of Jews under the Nazi regime in Germany. Plath talks of doctors who save her life and bring her back after a suicide attempt. She despises the doctors that save her life because what she wanted to do was die and says â€Å"So, so Herr Doktor/ So, Herr enemy† (Plath 65-66). The doctors are similar to the doctors in the Jews concentration camps who would do experiments on the Jews in the cruelest manner for instance would test drugs on them, place the human specimen in pressure chambers. Moreover, they did brutal surgeries on them and even the Jewish children did not escape the horrific medical experiments. The Nazi’s doctors used the Jews as guinea pigs in the medical researches. In the poem, Plath says, â€Å"I am your opus/I am your valuable† (Plath 67-68) which means that the doctors used her for their own benefit. Similarly, the Nazi doctors did so by experimenting on the Jews because t hey wanted to build their name in the medicine field at the expense of the innocent Jews. In the hands of her doctor, she was â€Å"The pure gold baby† (Plath 69). Thus, the speaker sees herself as a victim of the doctors just as the Jews were victims of the Nazi in the concentration camps. She is a helpless victim because she cannot stop the doctors from bringing her back to life. Likewise, the Jews were helpless under the barbaric Nazi regime and suffered great atrocities in the German society.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Stealing from the Jews The Jews who went to the concentration camps were stripped of all their valuables such as fine clothes, valuable rings and gold teeth and so forth. The speaker in the poem refers to the stripping of the Jews with this allusion â€Å"A wedding ring/ A gold filling (77-78). It is said that the remains of the Jews were used to make soap and Plath captures this allegation in â€Å"A cake of soap† (Plath 76). Suffering at camps Jews were collected from their homes and locked up in concentration camps. They suffered greatly just as the speaker did because she attempted suicide many times. She alludes to the Jews suffering by talking about lampshades, which illustrates the cruelty committed against them when she compares her skin to them â€Å"Bright as a Nazi lampshade. â€Å"(Plath 5). The Jews become labor slaves in the camps and often died of starvation and the hunger would make their eyes pit collapse â€Å"The nose, the eye pits, the full set of teeth?† (Plath 19). Just as the speaker says she was a walking nightmare so were the Jews in the camps that lived the nightmare every single day. Conclusion The poem Lazarus Lady captures Plath’s attempts at suicide because she could not bare the suffering she experienced. She saw death as the answer to her troubled life even though it became elusive. She used Jew Nazi illusion in the poem to pass her message of suffering. Her poem is powerful because it creates vivid description of the Jew’s plight during the Nazi era through her skillful use of imagery. Work Cited Plath, Sylvia. Lady Lazarus. n.d. Web. This essay on Lady Lazarus Poem by Sylvia Plath’s was written and submitted by user Dan1ella to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Random Science Facts and Trivia

Random Science Facts and Trivia Everyone knows a few fun random facts they can pull out as a party trick or a conversation icebreaker. Here are a few more to add to your collection. Although some of these facts are strange and obscure, they are 100% verified, so rest assured that youll be sharing solid information at that party. Rotation of Earth Did you know that the Earth rotates a full 360 degrees in 23 hours, 56 minutes, and 4 seconds, not 24 hours? Cataracts Sometimes the crystalline lenses of elderly people become milky and cloudy. This is called a cataract, and it causes partial or complete loss of vision. Berry Interesting Did you know that pineapples, oranges, and tomatoes are actually berries? Pure Gold Pure gold is so soft that it can be molded with your bare hands. Real Life Dragons The Komodo dragon is a renowned giant, with the average male measuring around 8 feet long; some exceptional individuals reach 10 feet long. It is the heaviest lizard of all, with an average weight of 130 pounds and some reaching nearly 180 pounds. Thats So Nuclear The word nuclear is related to the nucleus of an atom. It is often used to describe the energy produced when a nucleus is split (fission) or joined with another (fusion). Hes Lost It Did you know that a cockroach can live for nine days without its head  before it starves to death? He Said No Did you know that the physicist Albert Einstein refused the job of president of Israel? Einstein was asked to be the president when the Israeli president died in 1952. Old Guys The earliest cockroach fossil  is about 280 million years old, 80 million years older than the first dinosaurs. Newts Are Neat Newts are members of the salamander family. They are found in North America, Europe, and Asia. A Little Lithium in Your 7UP? The original formula for 7UP contained lithium citrate, a chemical used today as a treatment for bipolar disorders. The ingredient was removed by 1950. How Many Lightbulbs... The tungsten filament inside an incandescent light bulb reaches a temperature of 4,664 degrees when turned on. Blue as Turquoise Traces of copper  are what give turquoise its distinctive blue color. Brainless Starfish, like many radially symmetric animals, do not have brains.

Gonzalez Surname Meaning and Origin

Gonzalez Surname Meaning and Origin Gonzalez is a patronymic surname meaning son of Gonzalo. The given name Gonzalo comes from the medieval name Gundisalvus, which was the Latin form of a Germanic name composed of the elements gund, meaning war or battle and salv which is of unknown meaning. Gonzalez is the 21st most popular surname in America, according to the 2000 census. The Gonzalez surname is also common in Mexico- the 5th most common, according to 2006 electoral rolls. Origin:Â  Spanish Alternate Spellings:Â  Gonzales, Conzalaz, Gonzalas, Gonsalas, Goncalez, Gonsales, Goncales Origins WorldNames PublicProfiler places the majority of the individuals named Gonzalez in Spain, especially the regions of Asturias, Islas Canarias, Castilla Y Leon, Cantabria, and Galicia. Gonzalez is the most popular surname in a number of countries according to data from Forebears, including Argentina, Chile, Paraguay, and Panama. It also ranks second in the nations of Spain, Venezuela, and Uraguay, and third in Cuba. Famous People Tony Gonzalez: professional American football playerJaslene Gonzalez: winner of Americas Next Top ModelEmiliano Gonzalez Navero (1861-1934): former president of ParaguayFelipe Gonzalez: former prime minister of Spain

Business Ethics Learning Logs (1,2,3,4) Essay Example | Topics and Well Written Essays - 3000 words

Business Ethics Learning Logs (1,2,3,4) - Essay Example I came to the realization that ethics was important because I was aware that the recent financial crisis that rocked the world that made lives difficult for everybody was rooted in greed and lack of ethical practice in business. This explains why I was appreciative when I took the subject because I will have the opportunity to learn in details what really constitutes an ethical behaviour and to be able to discern the ethical behaviour from the unethical or undesirable one. I believed that this was important to learn especially when we are still in the academe and still in the process of equipping ourselves the necessary skills and knowledge so that it will be ingrained within us to become better professionals in the future. The lessons that we will learn would guide us when we make our choices in any ethical dilemma that we would confront, be it in business or in our daily activities. II. Second Entry – Evaluate The Theories Given the recent scandals that rocked the business a nd financial world, it now becomes an imperative that each individual entering into the corporate and financial industry must have a sound ethical foundation to avoid similar occurrences in the future. It should begin right in the academe where future professionals, employees or entrepreneurs are being trained and prepared. It is now important because the neglect and disregard for ethical practice in business has contributed to the recent financial and mortgage breakdown that stemmed from greed and lack of ethical practice that made life difficult for everybody. The high incidence of unethical practices in modern business has prompted a stream of organizational research about morality in business (Crane 1999). In fact, industry experts such as Ernst & Young has pointed out that unethical business practice is the main culprit that precipitated the recent economic crisis which caused a lot of jobs and homes to be lost that made life difficult for everybody which is why it is now an im perative not only to integrate but also to stress ethics beginning in the academe when future business professionals are being trained and prepared (Business Roudtable-Institute for Corporate Ethics 2009). The obvious disregard about business propriety is not surprising as Crane and Matten hypothesized that business in itself has been argued to be amoral that to put ethics in business is an oxymoron because they contradict each other (2010). Business in pursuit of its profit motive will invariably set aside ethics as it endeavour to make profit. Actions which may be considered unethical such as lying and deception may even become permissible in the business’ pursuit for profit (Carr 1998 qtd in Crane and Matten 2010). This is consistent with the consequential normative ethic theory that â€Å"holds that the moral rightness of acts, which holds that whether an act is morally right, depends only on the consequences of that act or of something related to that act, such as the m otive behind the act or a general rule requiring acts of the same kind† (Stanford Encyclopaedia of Philosophy a 2011). In plain language, a business person may be prompted to choose a certain course of action or inaction based on the benefit or the avoidance of harm that may be derived from such action or inaction. In the case of business, it can chose to shun any propriety in conducting business with the idea that it is more expedient to make profit by disregarding

Demonstrate Enhanced Self Awerness, Interpersonal and Self-Managment Essay

Demonstrate Enhanced Self Awerness, Interpersonal and Self-Managment Skills When Establishing and Maintaining Professional and T - Essay Example Prior to conclusion, the student will reflect on his/her personal skills and highlight one action point for each that will benefit you in maintaining professional and therapeutic relationship. Literature Review The process of establishing a strong nurse-patient relationship could result from a constant or regular interplay or covert negotiation between the nurse and the patients until both parties are able to reach a mutual and satisfying relationship (Morse, 1991). Depending on the time spent between the nurses and the patients, nurses are expected to build trust and meet the individual needs of each patient. According to Morse (1991), nurses who are not willing or failed to commit themselves to the patients would end up forming a unilateral relationship rather than a nurse-patient relationship. ... Caring is the central force when developing nurse-patient relationship that aims to protect the patient’s dignity (Kozier et al., 2004, p. 72; Astedt-Kurki et al., 2007). Therefore, developing trust between the nurse and the patient is important (Yamashita and Mound, 2005). For nurses to be able to successfully perform the seven nursing roles (i.e. the stranger role, resource role, teaching role, counselling role, surrogate role, leadership role, and technical expert role) in caring for the patients, Peplau emphasizes the need for nurses to communicate and be a good listener to the patient (Courey et al., 2008). For example, by listening to the specific needs and personal experiences of the patients, the nurses will be able to have a better understanding on how they should provide caring and treatment to the patients without causing any unnecessary internal conflict between the two parties involved (Di Joseph and Cavendish, 2005). Communication skills can affect the success or failure of a nurse-patient relationship. Therefore, nurses should be aware of their choices of words, sentence structure, and tone of voice (Kozier et al., 2004, p. 427). In most cases, patients who are emotionally happy and satisfied with the development of nurse-patient relationship are more open in revealing their emotions with the nurses (Astedt-Kurki et al., 2007). Once the patient is able to share his personal experiences with the nurses, the nurses will have more opportunity to communicate with the patients and be able to provide them with the comfort they need to be able to cope with their health status. As part of strengthening the relationship between the nurses and patients, Tveiten and Severinsson (2006) revealed that a

The Politics of Percy Shelley Essay -- Biography Biographies Essays

The Politics of Percy Shelley      Ã‚  Ã‚  Ã‚  Ã‚   Following the French Revolution and Napoleonic wars, Europe was left torn by economic decline, political turmoil, and uncertainty. Out of these events sprang writers who saw it as their duty to ease the social and political dilemmas through their inspirational writings. One of these Nineteenth century writers was Percy Shelley, who is known for the revolutionary and defiant ideas he expressed in his works. Many of his writings such as "A Song: 'Men of England,'" "The Mask of Anarchy," and "Ozymandias," reflect his radical political approach to solving England's troubles. Although Shelley does not explicitly voice a cry for socialism, his poems do call for a proletarian response to the tyrannical leaders of England, yet he ultimately fails in sparking a revolution due to several contradictions as well as the fact that they remained unpublished; based on these issues, Shelley became merely a precursor to the socialist ideas of the late Nineteenth cent ury.    One of Percy Shelley's boldest poems concerning a proletarian uprising is "A Song: 'Men of England,'" in which the diction and style of the piece evoked a sense of urgency and magnitude. Just as Ifor Evans claimed that Shelley had a "personality in revolt," it should also be noted that his poetry urged others to "revolt"(140). When read aloud, the poem sounds more like a fiery speech than a Romantic piece of literature. Shelley used vivid images to catch the reader's attention, such as "Drain your sweat? nay, drink your blood?" ("A Song" line 8). The "sweat" and "blood" were images that the en-slaved workers of England were well accustomed to, so Shelley used these words not only to attract attention but ... ...orton Anthology of English Literature.Vol. 2.Ed. M.H. Abrams and Stephen Greenblatt. 7th ed. New York: W. W. Norton, 2000. 728. ---. "The Mask of Anarchy Written on the Occasion of the Massacre at Manchester."The Complete Poetical Works (1904).Literature Online. 5 Apr. 2002 <http://lion.chadwyck.com/po_basic/fulltext?WARN=N&TO CHITS=N&ALL=Y&ACTION=BYID&ID=Z200484027>. ---. "Ozymandias."The Norton Anthology of English Literature.Vol. 2.Ed. M.H. Abrams and Stephen Greenblatt. 7th ed. New York: W. W. Norton, 2000. 725 -26. ---. "To Sidmouth and Castlereagh."The Norton Anthology of English Literature.Vol. 2.Ed. M.H. Abrams and Stephen Greenblatt. 7th ed. New York: W. W. Norton, 2000. 728 -29. Wolfson, Susan. Formal Charges. Stanford: Stanford UP, 1997. Woodring, Carl. Politics in English romantic poetry. Cambridge: Harvard UP, 1970.